The Lord has been amazing as this effort for the Open Doors continues to come together!! The basics of the opportunity are in place and an environment will be established in and around the Village Chapel of Pinehurst from June 9-22, 2014. We are overjoyed!
Now is the time to begin communicating with Christendom relative to the opportunity for those who have a passion for golf and a love for Christ to hear the message and communicate it to their network of friends.
The primary means for promoting this opportunity will be through the www.opendoorsfortheopen.com website and an "assisted" social media campaign that will grow the brand and excitement through the various media available online. This process takes the form of building a solid website that serves as a promotional tool, an informational source that will engage visitors to guide them into their place of interest and a communications tool for all to learn, grow and go!
The social media campaign consists of, still, the people involved in the planning and promotion "posting" the information on their own Facebook, Twitter, and LinkedIn as well as any other social media that are frequented by the members of our team. This is confusing to some people, but, it is relatively easy if you frequent ANY Social Media activity. For instance, let's say you are an infrequent Facebook participant, the simple thing for you to do is go up to the blog you are reading, click on the Title and it isolates that blog. Scroll down to the bottom of the blog and hit "Like". This will automatically add the hyper-linked small reference to the Blog on your Facebook timeline. This will automatically be shown to your friends and they will make their own decision about reading, clicking, liking and or commenting. Once they do that, it automatically goes out to their network of Facebook friends. See how easy that is?
Another example is LinkedIn. This social media site is becoming quite valuable for serious connections to your network. If you are a participant on LinkedIn, you can post to your LinkedIn timeline by clicking on the blog's URL or web address and copying the address. Go to you LinkedIn page and post to your LinkedIn page with a comment about what you read and paste the address/URL to that comment. This will post on your LinkedIn timeline and inform those who follow you that you have posted that information.
An email newsletter (eNewsletter) will be established by Open Doors for the Open and emailed weekly to an 'ever-growing' list of opt-in readers of the information distributed regarding the Open Doors. The email list for the eNewsletter will begin with the over 1,300+ names included in the Open Doors for the Open database and will grow as visitors visit the site and sign up for receipt of the eNewsletter.
Again, the idea is to draw visitors to the website, www.odftopen.com, to inform them, inspire their involvement in the Outreach and/or continued interest in golf ministry and gain their email address to include them in each new eNewsletter update.
Through the process above, we expect a significant growth in followers of our information, engagement as the user feels they should engage and a continued information source to help grow them and connect them to a golf or other ministry in their area.
Thanks so much. Praise Him!!!