Marketing/Promotions.
The Lord has been amazing as this effort for the Open Doors continues to come together!! The basics of the opportunity are in place and an environment will be established in and around the Village Chapel of Pinehurst from June 9-22, 2014. We are overjoyed!
Now is the time to begin communicating with Christendom relative to the opportunity for those who have a passion for golf and a love for Christ to hear the message and communicate it to their network of friends.
The primary means for promoting this opportunity will be through the www.opendoorsfortheopen.com website and an "assisted" social media campaign that will grow the brand and excitement through the various media available online. This process takes the form of building a solid website that serves as a promotional tool, an informational source that will engage visitors to guide them into their place of interest and a communications tool for all to learn, grow and go!
The Lord has been amazing as this effort for the Open Doors continues to come together!! The basics of the opportunity are in place and an environment will be established in and around the Village Chapel of Pinehurst from June 9-22, 2014. We are overjoyed!
Now is the time to begin communicating with Christendom relative to the opportunity for those who have a passion for golf and a love for Christ to hear the message and communicate it to their network of friends.
The primary means for promoting this opportunity will be through the www.opendoorsfortheopen.com website and an "assisted" social media campaign that will grow the brand and excitement through the various media available online. This process takes the form of building a solid website that serves as a promotional tool, an informational source that will engage visitors to guide them into their place of interest and a communications tool for all to learn, grow and go!
The social media campaign must be engaged in by all of us who have a desire and passion to get the word out about this unique opportunity. The website is established and we have begun posting blogs and evangelistic information so that those who visit will have ample guidance and information about the opportunity, etc. What is essential is that all of us "post" text, audio and/or video blogs for the purpose of growing "search engine" trust which will increase the number of visitors funneled to the site. We desire that this activity get to 3-5 blogs per day by April 15th and maintain that level of activity through the end of the event, June 30, 2014. We invite YOU to submit written or video information relative to YOUR passion for this opportunity. Just let us know you would like to post something and we'll let you. Or, simply go to a blog post and post your own comment on the blog and it will be promoted.
The social media campaign consists of, still, the people involved in the planning and promotion "posting" the information on their own Facebook, Twitter, and LinkedIn as well as any other social media that are frequented by the members of our team. This is confusing to some people, but, it is relatively easy if you frequent ANY Social Media activity. For instance, let's say you are an infrequent Facebook participant, the simple thing for you to do is go up to the blog you are reading, click on the Title and it isolates that blog. Scroll down to the bottom of the blog and hit "Like". This will automatically add the hyper-linked small reference to the Blog on your Facebook timeline. This will automatically be shown to your friends and they will make their own decision about reading, clicking, liking and or commenting. Once they do that, it automatically goes out to their network of Facebook friends. See how easy that is?
Another example is LinkedIn. This social media site is becoming quite valuable for serious connections to your network. If you are a participant on LinkedIn, you can post to your LinkedIn timeline by clicking on the blog's URL or web address and copying the address. Go to you LinkedIn page and post to your LinkedIn page with a comment about what you read and paste the address/URL to that comment. This will post on your LinkedIn timeline and inform those who follow you that you have posted that information.
An email newsletter (eNewsletter) will be established by Open Doors for the Open and emailed weekly to an 'ever-growing' list of opt-in readers of the information distributed regarding the Open Doors. The email list for the eNewsletter will begin with the over 1,300+ names included in the Open Doors for the Open database and will grow as visitors visit the site and sign up for receipt of the eNewsletter.
The social media campaign consists of, still, the people involved in the planning and promotion "posting" the information on their own Facebook, Twitter, and LinkedIn as well as any other social media that are frequented by the members of our team. This is confusing to some people, but, it is relatively easy if you frequent ANY Social Media activity. For instance, let's say you are an infrequent Facebook participant, the simple thing for you to do is go up to the blog you are reading, click on the Title and it isolates that blog. Scroll down to the bottom of the blog and hit "Like". This will automatically add the hyper-linked small reference to the Blog on your Facebook timeline. This will automatically be shown to your friends and they will make their own decision about reading, clicking, liking and or commenting. Once they do that, it automatically goes out to their network of Facebook friends. See how easy that is?
Another example is LinkedIn. This social media site is becoming quite valuable for serious connections to your network. If you are a participant on LinkedIn, you can post to your LinkedIn timeline by clicking on the blog's URL or web address and copying the address. Go to you LinkedIn page and post to your LinkedIn page with a comment about what you read and paste the address/URL to that comment. This will post on your LinkedIn timeline and inform those who follow you that you have posted that information.
An email newsletter (eNewsletter) will be established by Open Doors for the Open and emailed weekly to an 'ever-growing' list of opt-in readers of the information distributed regarding the Open Doors. The email list for the eNewsletter will begin with the over 1,300+ names included in the Open Doors for the Open database and will grow as visitors visit the site and sign up for receipt of the eNewsletter.
Additional promotion of the www.odftopen.com website will be accomplished by asking each ministry to include a 'panel' about the ODftOpen in a primary location on their website (preferably on the first landing page and above the fold), including links to the ODftOpen site. Additionally, we ask that the ministry include the 'panel' and/or links and information about ODftOpen into all communications distributed from their ministry from April - July 1, 2014. In other words, we are asking all ministries and individuals involved to promote the Outreach in any way possible throughout their network and social media. We don't ask for a special campaign per se, just consistent inclusion of the Outreach information in all correspondence and activities from April - July.
Again, the idea is to draw visitors to the website, www.odftopen.com, to inform them, inspire their involvement in the Outreach and/or continued interest in golf ministry and gain their email address to include them in each new eNewsletter update.
Through the process above, we expect a significant growth in followers of our information, engagement as the user feels they should engage and a continued information source to help grow them and connect them to a golf or other ministry in their area.
Thanks so much. Praise Him!!!
Bill
774-212-2265
[email protected]
Again, the idea is to draw visitors to the website, www.odftopen.com, to inform them, inspire their involvement in the Outreach and/or continued interest in golf ministry and gain their email address to include them in each new eNewsletter update.
Through the process above, we expect a significant growth in followers of our information, engagement as the user feels they should engage and a continued information source to help grow them and connect them to a golf or other ministry in their area.
Thanks so much. Praise Him!!!
Bill
774-212-2265
[email protected]
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