Proving the Kingdom.Golf Tournament Process
Marty's idea was to conduct a corporate event at the beautiful The Fairvue Plantation Golf Club in Gallatin,TN, but, in the process to devise a strategy to better get to know the Red Cross within the area and to allow a closer bonding with the vendors or Centers of Influence (COI's) in the local area of the Franchisee. And, hey, along the way, raise a significant amount of money for the Red Cross as well as wounded veterans who will be entered into the event strategy as well. Great idea and worthwhile purpose!!
1. A meeting with the SERVPRO coordinator of Franchisees for Middle Tennessee and solicited his ideas and direction/support for the event. He was very impressed.
2. A meeting at the Red Cross Headquarters in Nashville with the Director, Strategic Partnerships & Development present where we presented the idea and her comment was; "Well, you have done a great deal of the work already. So, this makes our engagement alot easier." (words to that effect).
3. And a recent meeting at SERVPRO Headquarters in Gallatin where they were conducting training for many of the same Franchisees that we were gathering for the golf tournament.
We had already used GolfDigestPlanner to build a website for the event, including sponsorships, registrations, benefits, etc. etc. with the "backend" capability to market, manage and conduct the event.
We had also provided a one-page brochure for the Franchisees, so the initial work necessary to identify an overview of the event, the strategy, the course, the benefits, etc had already been accomplished and she could use her skill and connections to draw others to the event for the benefit of the charity.
What will that look like? Well, I'm hoping we can move in the direction of implementing the strategies that have made other Kingdom.golf tournaments successful;
1. Begin identifying the people that can best fill the roles of the Tournament Committee, like indicated here;
2. Present the characteristics of the right committee members for the right jobs and walk through the process of choosing who to recruit and how to approach them to accept the job. (who knows, we may have all the folks there we need).
3. List every single person we can think of that may help or participate in this event. Capture their full names, their email addresses, their cell phone numbers, if possible, and determine WHO knows them the best to introduce them to the event.
4. Don't walk away from the meeting until we have a solid handle on who will be the Golf Event Chair (GEC), and 3 each candidates for the the Golf Fundraising Director (GFD) and The Sponsorship Chair (SC).
Results posted next.....